Identity theft is a growing problem and probably one of the creepier threats to your finances at large today. There are many things we can personally do to protect ourselves, such as shredding documents when they are no longer needed, regularly checking credit reports, etc. However, data on consumers lost by business in data breaches is a major source of the sensitive data (names, credit card numbers, and so on) that fuels criminals. In some cases, the most famous being the loss of information on nearly 150 million consumers at Equifax, there isn't a whole lot for private citizens to do. This is why it's so important that the public become involved in driving the next wave of data privacy technology - the consumer is the principal beneficiary and can take a role in making sure that enterprise is doing what needs to be done to protect them.